
- BGG rank
- BGG #5,906
- BGG rating
- 6.3
Gang of Dice
- 2–4 players
- 30 min
- Complexity 1.2/5
- 2022

2018
Rules assistance for Clickbait
Plain-language explanations of turns, card effects and disputed situations, with official source references and saved question history.
For 3 players

What would you like to know?
Answers come from the official rulebook, with the page to check.
Clickbait is a board game released in 2018 for 3–8 players, 10–30 minutes per game, and ages 14 and up. It was designed by Reiner Knizia and its main mechanics are Dice Rolling.
Are you in the market for some revolutionary diet pills? A hair-growth treatment centre? How about a nice, old fashioned Russian dating website? Well, you will be soon! Each round in Clickbait, you flip over a product card, roll the five letter dice, then use these letters to write an advert for some of the strangest products that the internet has to offer. When you're satisfied, hand over your phrase to the judge. Once they've picked their favorite, a new product gets revealed, and the dice are rolled again. The first player to write three pieces of award-winning clickbait wins!
Clickbait supports 3–8 players according to the catalogue. This range comes from the publisher’s listed player count, so the game can be set up for any group size within it. Some setups, rules and scoring details may still vary by player count, so check your edition’s rulebook for the exact configuration.
The listed playing time for Clickbait is 10–30 minutes. This is the publisher’s estimate for a full game. The actual duration depends on the group, the player count and familiarity with the rules: first sessions usually run longer, while experienced groups often finish faster. Setup and teaching time are not included in this estimate.
The catalogue lists Clickbait for ages 14 and up. This is the publisher’s recommendation and reflects reading demands, rule complexity and small components rather than theme alone. Younger players can often join with help from an adult, so check the age guidance on your edition and consider your group’s experience with board games.
Clickbait has a complexity rating of 1.0 out of 5 from BoardGameGeek players, which makes it a light game. The rating reflects how much rules knowledge, planning and decision-making a typical game demands. Expect a longer first teach for heavier games, and use a preparation guide before game night.
Clickbait belongs to these categories: Party Game and Dice. Its main mechanics are Dice Rolling. Categories describe the theme and setting of a game, while mechanics describe what players actually do on their turns. Each mechanic links to a catalogue hub with similar games, which helps when you want something comparable.
The credited designers of Clickbait are: Reiner Knizia. These credits come from the published game data and name the people responsible for the game’s design, not its illustrators or publishers. Designer pages on MeepleRules collect other titles by the same designers, which helps when you enjoy a game and want to find similar ones.
The catalogue lists Clickbait as a base game. It can be played on its own with the components in the box and does not require any other title. Expansions, if any exist, add new content or rules on top of it and are listed separately in the catalogue with a link back to this base game.