
- BGG rank
- BGG #726
- BGG rating
- 7.7
Skyrise
- 2–4 players
- 30–90 min
- Complexity 2.3/5
- 2024

2020
Rules assistance for Gorilla Marketing
Plain-language explanations of turns, card effects and disputed situations, with official source references and saved question history.
For 3 players

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Answers come from the official rulebook, with the page to check.
Gorilla Marketing is a board game released in 2020 for 3–8 players, 20–40 minutes per game, and ages 8 and up. It was designed by Adam Wyse and its main mechanics are Dice Rolling.
Here we have an advertising agency with a problem. To hear the CEO tell it, the fault lies with his "idiotic advertising execs". But the more immediate problem facing the firm is the fact that he has just fired them all! Even witnesses down on 4th Street could hear his rage-fueled tirade that he ended with "I COULD REPLACE YOU MORONS WITH GORILLAS AND GET BETTER RESULTS!!!" Cut to a month later, and his solution was exactly that. The old grouch replaced all of his employees with a bunch of primates: you and your opponents. This is the glamorous life of 1960s advertising execs. Gorilla Marketing is a party game of naming ridiculous products, movies, companies, bands, college courses, or food trucks! It is played over two rounds: In round 1, you name the thing, and in round 2, you write the advertising tag line for it. Round 1 starts by each player picking a category and putting it at the top of their booklet. In the movie pack, for example, these categories might be something like Horror or Western. Each turn, pass booklets to the left and roll the dice to form an acronym. Players must use the letters that were rolled and write down the name of a ridiculous movie that fits the acronym and the category of the booklet in front of them. Once your booklet comes back to you, it's time to use the crazy awards on your card to judge the best answer. Which of these Western movies features the "Closest Close-Up"? The gorillas with winning titles will earn what we're all after: bananas! In Round 2, we're passing booklets around again, using acronyms to write the advertising tag lines for the winning titles from Round 1. The best tag lines will earn MORE BANANAS!
Gorilla Marketing supports 3–8 players according to the catalogue. This range comes from the publisher’s listed player count, so the game can be set up for any group size within it. Some setups, rules and scoring details may still vary by player count, so check your edition’s rulebook for the exact configuration.
The listed playing time for Gorilla Marketing is 20–40 minutes. This is the publisher’s estimate for a full game. The actual duration depends on the group, the player count and familiarity with the rules: first sessions usually run longer, while experienced groups often finish faster. Setup and teaching time are not included in this estimate.
The catalogue lists Gorilla Marketing for ages 8 and up. This is the publisher’s recommendation and reflects reading demands, rule complexity and small components rather than theme alone. Younger players can often join with help from an adult, so check the age guidance on your edition and consider your group’s experience with board games.
Gorilla Marketing has a complexity rating of 1.4 out of 5 from BoardGameGeek players, which makes it a light game. The rating reflects how much rules knowledge, planning and decision-making a typical game demands. Expect a longer first teach for heavier games, and use a preparation guide before game night.
Gorilla Marketing belongs to these categories: Humor, Word Game, and Party Game. Its main mechanics are Dice Rolling. Categories describe the theme and setting of a game, while mechanics describe what players actually do on their turns. Each mechanic links to a catalogue hub with similar games, which helps when you want something comparable.
The credited designers of Gorilla Marketing are: Adam Wyse. These credits come from the published game data and name the people responsible for the game’s design, not its illustrators or publishers. Designer pages on MeepleRules collect other titles by the same designers, which helps when you enjoy a game and want to find similar ones.
The catalogue lists Gorilla Marketing as a base game. It can be played on its own with the components in the box and does not require any other title. Expansions, if any exist, add new content or rules on top of it and are listed separately in the catalogue with a link back to this base game.