Cola Wars
BGG rank
BGG #31,176
BGG rating
4.3

Cola Wars

2026Powered by BGG

Rules assistance for Cola Wars

Plain-language explanations of turns, card effects and disputed situations, with official source references and saved question history.

  • 1–4 players
  • 90–120 min
  • 14+
  • Complexity 3.0/5

Rules assistant for Cola Wars

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Answers come from the official rulebook, with the page to check.

Cola Wars is a board game released in 2026 for 1–4 players, 90–120 minutes per game, and ages 14 and up. It was designed by Cameron Fleming and its main mechanics are Area Majority / Influence, Worker Placement, and Investment.

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About the game

A medium-weight strategy board game inspired by the real-life cola wars of the 1980s. Can you beat the real thing? It’s the 1980s, and you’re in charge of marketing for a startup brand of cola. The game will last up to five years, starting in 1981, and each year ten market share tokens are up for grabs. The market share tokens get bigger as the soda market grows, so they get more valuable as the years go by. You track who's winning by placing market share tokens on a bar graph in the middle of the table. Whoever has the most market share at the end of the game wins! The game is played on two battlefields: Head Space and Shelf Space. Head Space is about making your brand easy to think of. For example, you might want people to think of your brand when they think of Sports or Taste. Shelf Space is about making it easy to buy by improving its distribution in retailers like Fast Food and Movieplexes. Just like in real-life marketing, consumers have the final say. At the end of every year, dice are rolled to determine what the consumer is thinking about and where they're shopping. Whoever is in the right Head Space and Shelf Space wins market share. By hiring Executives, you'll be able to run advertising campaigns (including jingles!), negotiate shelf space, sign celebrity endorsers, conduct market research, and engage in corporate shenanigans to get ahead. Managing your budget is crucial. You'll get money at the beginning of every year, but if you don't spend it all, you lose it. Cola Wars is packed full of 1980s flavour and fizzes with strategic choices, thrilling surprises, and laughs along the way. If you've ever dreamed of being a high-powered carbonated soft drinks marketing executives (and who hasn't!) then Cola Wars is for you! —description from the designer

Questions and answers

Cola Wars supports 1–4 players according to the catalogue. This range comes from the publisher’s listed player count, so the game can be set up for any group size within it. Some setups, rules and scoring details may still vary by player count, so check your edition’s rulebook for the exact configuration.